Search results for "BE 501 IS 501"
showing 1 items of 1 documents
Website localization towards the Norwegian market : an analysis of American firm´s websites
2011
Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2011 - Masteroppgave i informasjonssystemer- Universitetet i Agder 2011 This study is the first involving international firms and the localization of firms' websites for a Norwegian audience. In order to give the reader a better understanding of the topic, we first conducted a literature review where we identified five key themes related to website localization: standardization versus localization, localization website design characteristics, website localization measurement and cultural depictions in websites. The research method used in this thesis is a quantitative analysis of data collected via the content analysis of web…